WPP GROWTH HUB SITE

As part of a team project to revamp the WPP Growth Hub site, I focused on designing key visual elements—including a custom icon set, informational cards, and web banners—aligned with the new style guide.

For the icon system, I prioritized clear recognizability and modularity, working within WPP’s established guidelines. Each icon was designed to be interchangeable across the brand’s navy blue and white color palette, featuring predominantly geometric, rounded forms to ensure consistency and accessibility across digital environments.

Adobe Photoshop, Adobe Illustrator, Adobe XD