UNIQO STYLE GUIDE

I researched the background, advertising strategies, brand values, and marketing approach of the Japanese clothing company UNIQLO. Based on my findings, I created a visual style guide that reflects their minimalist design ethos.

The guide is square-shaped, echoing the proportions of the UNIQLO logo, and uses the brand’s core color palette: red, white, and black.

Adobe Photoshop, Adobe Indesign, Cardboard, Cardstock