UNIQO STYLE GUIDE

After researching Japanese clothing company UNIQLO’s, advertising strategies, brand values, and marketing approach I went about making a set of brand guidelines reflecting their minimalist approach.

The guide is square-shaped, echoing the proportions of the UNIQLO logo, and uses the brand’s core color palette: red, white, and black.

Adobe Photoshop, Adobe Indesign, Cardboard, Cardstock